Today I’m totally thrilled to welcome over TJ
Mackay, owner of InD’tale Magazine. As an author, I’ve worked with TJ on
several projects including hiring her services for digital and print ads
as well as InD’tale’s infamous Book Bargains flyer. Not only have I already
seen awesome sales results but TJ’s truly phenomenal to work with.
Friendly, courteous, upbeat and professional, she’s been an absolute pleasure.
I can’t recommend her website and magazine enough for readers and authors. Such
a great way for both to connect!
In that I’m such a fan of InD’tale, I’m determined
to spread the word. So sit back, relax and read on!
SKY: Thanks for joining us today, TJ!
What inspired you to create InD’tale Magazine?
TJ: All the wonderful, talented Indie and
small published authors who were struggling to find a voice in this huge
industry are the inspiration! I was working for a traditional magazine a
few years ago but was constantly being asked by indie authors to read their
books. Many of those books were every bit as good, if not better, than
those I was reading for the traditional authors. It just didn’t seem fair
that the indie authors were being given so few opportunities to promote and
become just as successful.
SKY: What can readers expect to find when
they browse www.indtale.com?
TJ: They can find all kinds of great
things! If one is looking for a great book to read, they can look
right on the homepage for the featured books of the month (those that rated
highest in review) or they can open the genre they like and browse through the
hundreds of professionally reviewed books, then just click to pick up their
favorites! We offer tidbits of the latest interviews, articles and
columns from each months magazine. We have monthly contests where readers win
everything from gift certificates to baskets of books, we even have a weekly
cover contest to vote on... Yikes! I could be here all
day! It’s easiest just to point you in the right direction and let
you see for yourself!
SKY: What can readers expect from
InD’tale magazine?
TJ: Every single month they can expect
one in-depth conversation with a New York Times/USA today bestselling author
where they can get to know that author personally like never before. They
can expect fun and informative articles and columns, a continuing serial
romance, introductions to the newest and hottest models and always, they can
find the very best books by browsing the 80 - 100 new reviews each month,
covering almost all genres. Basically a readers heaven!!
SKY: Both the website and magazine are a great way
for readers to find authors and vice versa. Tell us a little bit about what you
offer authors in the way of advertising.
TJ: Because our main focus is to help
authors succeed, we work very hard at providing many options for promotion,
each to satisfy whatever one’s pocketbook can afford. Along with the
very inexpensive advertising offered in the magazine and on the website, we
also run a bi-weekly “Book Bargain” flyer that tells all our subscribers of the
latest books that are currently on sale. We have the “InD’tale
suggests” spotlight in our monthly newsletter for books that receive a 4 star
or higher rating. We also accept article submissions and include a
short bio, picture and offer a free full page ad for those we publish. Again,
I could go on all day!
SKY: How often do you send out InD’tale
Magazine to readers?
TJ: The magazine publishes and is sent to
readers once a month with a 10 issue yearly run. Once over the
Christmas holiday and once in the summer we publish a special double issue so
that our staff can enjoy the holidays and their summer vacations. ;)
SKY: Ohhh, I see you run a Créme de la
Cover Contest! Tell us more about that.
TJ: Well, along with the RONE awards,
which showcase the very best in indie writing each year, we award the very best
in cover design. Each week we post 4 of the best covers, taken from the books
and/or images submitted to us, for readers to vote on. The winner of
each week’s “semi-final” round receives a free 1/4 page ad in InD’tale
magazine. At the end of every month the winners of the semi-final
rounds compete for cover of the month. That winner is awarded a free
full page ad. Those covers are also entered into the RONE awards to
compete for best of the year in their respective genres.
SKY: InD’tale also offers book reviews.
I’d love to hear some details about that.
TJ: Book reviews are the very basis from
which authors can build their audience and become successful. Professional
reviews are very important to that building but are much different from the
personal reviews you see on sites such as Amazon or Goodreads. Professional
reviews receive much higher credibility so are held to much higher standards. They
are the reviews that carry the most weight when readers are searching for a
book. They are also what was lacking in the Indie industry until
InD’tale Magazine came along. Now Indie authors are able to include
quotes on their books and in their advertising from a highly credible source
that everyone knows and respects.
SKY: Thanks again for stopping by, TJ! Readers
and authors, doesn't InD'tale sound fabulous? Interested in learning more? Head
over to www.indtale.com and
browse around. You won't be disappointed!
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